Search Engine Optimization
Search engine optimization - SEO is less of a marketing tactic and more of a necessity now. Without search engine optimization you cannot even hope to see your page in the first few rankings. In fact, if your site is not search engine optimized than your site might as well not exist in the eyes of search engines.
What is SEO and why is it absolutely necessary?
Search Engine Optimization or SEO is a way to optimize your website for search engines, in general, SEO is the best thing you can do for your website to get it noticed by search engines. Getting noticed by search engines is a top priority because Search engines play an extremely important role in driving traffic to your website.
93% of people find their required businesses through searching on search engines.
70%-80% people prefer to click on organic search results rather than ads shown on first page.
61% of global Internet users research products online.
Marketing research shows that 75% users never go past the first page results. These stats support the idea that SEO is an absolute necessity and it is important to optimize your website to the specific product you are promoting, so users and potential buyers can easily find it when they do relevant searches.
The overall benefit of employing good SEO optimization strategy is that they make the site more accessible by users, and make it easy for them to get to pages on your website, thus, improving the overall user experience.
What is SEO about?
Search engine optimization is not limited to just making the site optimized for the benefit of search engine because at the end of the day, user experience and customer satisfaction matters the most.
SEO is not a one-dimensional process but it is multi-disciplinary in nature. Everything under the umbrella of digital marketing is more or less related to or connects with search engine optimization.
Whether it is software development, functioning web page, social media marketing, or content marketing, all of these are done in order to promote search engine optimization. All of these factors come together and play an important role in your overall rating in a search engine rating.
What SEO is not about?
People tend to mistake SEO as limited to just content and keywords and unique content. Even though all those things matter a lot when it comes to Search engine optimization of site, but SEO is not limited to just those.
Keyword stuffing or having weak or unnatural backlinks can end up costing your site its ranking in the search result. Getting penalized by search engine is not something you’d enjoy and it’s better to play a fair game instead of finding shortcuts.
Why you should invest in SEO:
SEO is a cost-effective method of driving natural leads towards your business. It makes the user experience more optimal, and in turn helps your business. If your site is mobile and desktop optimized then you’d make your customer happy and a happy customer is what keeps the business up and running.
51% of online shoppers in the US say that site slowness is the top reason they’d abandon a purchase.
It isn’t going out of fashion any time soon
Another reason to gear up and put your best efforts into SEO is that it isn’t going anywhere any time soon. Google and other search engines keep updating their algorithms just to keep up with all the shortcuts anyone can possibly think of employing, after all search engine’s sole purpose is to give the user best and high quality search result and it isn’t going to disappoint a user.
60% of all organic clicks go to the top three organic search results.
It effects your business:
SEO is not just for show. Your potential customer is going to search about whatever he needs on the search engine, he is going to click on top few pages shown in the search result and that’s probably it, because you are not the only company in town and if you are not in the top few search results then chances are your potential customer is never going to find you.
75% of users never scroll past the first page of search results
It builds trust:
When your website is user friendly, has unique and engaging content that user find useful then you’ll get natural shares, likes, and this is what matters the most. When a search engine sees that your user is liking and sharing your content, it will automatically rate your site higher. Moreover, search engine aside, unique and high quality content is a foo-proof way to earn your customers trust.
Your competitors are doing it:
This alone should be enough to convince you to get the best possible search engine optimization. Every business that desire to flourish in the market is moving forward with the day to day changes in the realm of digital marketing.
To summarize, SEO is not something that you can avoid and hope to thrive in the market.